Seoul Jangsu Raises Price of Jangsu Saeng Makgeolli for the First Time in 15 Years

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[Asia Economy Reporter Seungjin Lee] Seoul Jangsu announced on the 8th that it will raise the ex-factory price of Jangsu Saeng Makgeolli by 120 won for the first time in 15 years (the increase amount varies by other product items).

The increased price will be applied to products shipped from the 1st of next month. In the case of Jangsu Saeng Makgeolli, it is expected to be sold at an average convenience store price of 1,600 won.

A Seoul Jangsu official explained, “As a brand that has been part of the daily lives of the people, we have tried to internally absorb cost increase factors for the past 15 years, but due to the complex rise in costs of various raw materials including rice prices, packaging materials, and distribution expenses, we have inevitably decided to raise the price,” adding, “We will strive to provide better products.”

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