CJ Olive Young Launches Bioheal Bo... Targeting High-Functionality Skincare Market

by Lim Chunhan

Published 23 Feb.2021 09:03(KST)

Olive Young's own skincare brand, Bio Heal Bo.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 23rd that it will officially launch the high-functional anti-aging derma skincare brand ‘BIOHEAL BOH’. This is a revamp of its in-house brand Botanic Heal Boh, which has been operated since 2013, after more than seven years.

BIOHEAL BOH has been reborn as a brand with enhanced ingredient expertise. The product line has been reorganized around three major representative ingredients favored by Olive Young’s core target demographic, the 2030 generation: Probiodym for elasticity care, Panthenol to help strengthen the skin barrier, and Vitamins for skin moisture and tone management.

Starting from the 1st of next month, Olive Young will officially introduce 15 products, including the representative product Probiodym Lifting Cream, in new package designs at nationwide stores and the official online mall.

An Olive Young official said, “Through the renewed launch of BIOHEAL BOH, which offers professional solutions for various skin concerns and anti-aging, we plan to expand the differentiated competitiveness of our in-house brand and continuously lead the skincare market. We hope you experience healthy beauty through the high-functional skincare presented by the renewed BIOHEAL BOH.”