Hyundai Home Shopping Signs MOU with KT for 'AI-Based Digital Innovation'

by Lim Chunhan

Published 02 Feb.2021 10:57(KST)

Hyundai Home Shopping and KT signed a Memorandum of Understanding (MOU) for "AI-based Customer Experience Digital Innovation" on the 2nd at Hyundai Home Shopping headquarters in Cheonho-dong, Gangdong-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 2nd that it will upgrade service quality by introducing artificial intelligence (AI) technology to its customer center in collaboration with KT.

On the same day, Hyundai Home Shopping announced that it signed a "Business Agreement (MOU) for AI-based Customer Experience Digital Innovation" at its headquarters in Cheonho-dong, Gangdong-gu, Seoul. About 10 officials from both sides attended the signing ceremony, including Lim Dae-gyu, President of Hyundai Home Shopping, and Shin Su-jeong, Vice President and Head of KT Enterprise Division.

According to the agreement, the two companies will establish a close cooperative relationship regarding ▲ the introduction of AI voice authentication for customer identity verification ▲ the establishment of the ‘Hyundai H Mall’ AI chatbot consultation system ▲ the introduction of ‘Consultation Assist’ that provides real-time necessary information to consultants.

The two companies plan to introduce an 'AI Contact Center' to effectively respond to the increased use of customer centers due to the spread of COVID-19. The AI Contact Center is a system that optimizes the entire customer center operations based on technologies such as voice recognition, speech synthesis, text analysis, and dialogue engines. Hyundai Home Shopping plans to build an AI consultation system for simple customer inquiries through this and upgrade service quality by analyzing customer needs through consultation big data analysis and improving consultation processes.

Lim Dae-gyu, President of Hyundai Home Shopping, said, “This agreement has laid the foundation to build a more professional and systematic customer center system in line with the digital transformation era,” adding, “We plan to proactively introduce various IT technologies that can enhance customer convenience and strengthen service competitiveness in the future.”