Shinhan Life Partners with CU to Launch 'Shinhan Saengmyeon' Product

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[Asia Economy Reporter Ki Ha-young] Shinhan Life Insurance announced on the 1st that it has launched the 'Shinhan Saengmyeon' planned product in collaboration with BGF Retail's CU.

Shinhan Saengmyeon was prepared to approach customers in a familiar way, targeting the MZ generation (Millennials + Generation Z). This product, jointly planned by both companies, is a differentiated spicy (辛) broth fresh noodle (生麵) udon that contains generous ingredients such as large tempura pieces and red pepper powder.

To commemorate the launch of Shinhan Saengmyeon, Shinhan Life Insurance is holding a quiz event and a review event. Among the quiz event participants who answer correctly, the first 4,000 people will receive a Shinhan Saengmyeon gifticon. Additionally, all participants in the review event will be given Banana Flavored Milk, and through a draw, prizes including ▲the latest laptop (1 person) ▲Galaxy Buds (5 people) ▲CU gifticon worth 5,000 KRW (50 people) will be awarded.

A Shinhan Life Insurance official said, "We prepared a collaboration product with CU to approach customers in a fresher and more fun way," adding, "Ahead of the launch of Shinhan Life, we plan to continuously attempt new collaborations to form a customer-friendly brand image."

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