Im Geum-ok, CEO of bhc, "Expecting 30% Monthly Sales Growth"... Franchisee Council Meeting Held

원본보기 아이콘

[Asia Economy Reporter Lee Seon-ae] bhc Chicken has embarked on building consensus with its franchise stores for continuous future growth.

bhc Chicken announced on the 10th that on the 9th, it held the 2020 nationwide regional franchise council meeting at its headquarters training center in Songpa-gu, Seoul, attended by representatives from franchise councils in eight regions nationwide and bhc Chicken CEO Im Geum-ok.

This is a follow-up event to strengthen communication and coexistence with franchise stores after the ‘Nationwide Franchise Store Meeting’ held last October.

The meeting began with a mutual celebration and encouragement atmosphere, expressing gratitude for the double-digit high growth achieved again this year following 2019. Then, the headquarters shared its strategy for continuous growth in 2021 and renewed its determination.

Franchise stores and the headquarters attending the meeting reached a consensus to faithfully fulfill their respective roles and strengthen customer-oriented management to enhance customer satisfaction, and agreed on activating field- and customer-centered marketing.

In addition, a wide range of opinions on various current issues such as activating communication between headquarters and franchise stores and expanding social contribution activities were exchanged in a sincere atmosphere.

In his greeting, CEO Im said, “Following last year’s double-digit growth, the average monthly sales of franchise stores have increased by more than 30% this year, so double-digit growth seems likely. This was possible above all because of the hard work of the franchise stores,” expressing his gratitude.

In fact, bhc Chicken’s average monthly sales per franchise store increased by 35% last year, making it the second brand in the industry to surpass 300 billion KRW in sales. Currently, the average monthly sales per franchise store are increasing by more than 30%, so remarkable results are expected by the end of this year as well.

CEO Im added, “This growth trend is because both headquarters and franchise stores have faithfully fulfilled their respective roles since last year, practicing quality management and customer-oriented management with one heart,” and emphasized, “We will firmly establish ourselves as an industry-leading company by realizing customer value that satisfies both franchise business owners and consumers for continuous future growth.”

Recently, through franchise meetings, bhc Chicken presented the ‘2021 bhc Vision’ and announced a support policy worth 10 billion KRW for the future growth of franchise stores, promoting coexistence. This support is provided to franchise stores that need assistance, such as those with outdated facilities or requiring store relocation, based on voluntary applications, and about 500 franchise stores are expected to benefit.

Meanwhile, at the meeting, it was decided to strengthen field-centered marketing involving franchise stores and consumers to increase franchise sales and expand brand awareness, and to further activate communication between franchise stores and headquarters to implement this.

In addition, the participants agreed to further solidify customer-oriented management and actively carry out various social contribution activities, such as volunteering in areas in need, aiming for bhc Chicken to grow together with its customers.

A bhc Chicken official said, “This meeting was meaningful in forming a consensus between franchise stores and headquarters through reviewing this year and sharing the vision for 2021,” and added, “We will reflect the various opinions derived and continue to pursue customer value realization through customer-oriented management, coexistence management, and transparent management next year as well.”

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.