Kia Motors Achieves No.1 in Customer Satisfaction for Service in China for 2 Consecutive Years

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[Asia Economy Reporter Kiho Sung] Kia Motors has achieved first place for two consecutive years in the service customer satisfaction survey evaluated by Chinese consumers.

On the 5th, Kia announced that it ranked first in the 'Service Customer Satisfaction' category in the '2020 China Customer Satisfaction Survey' general brand evaluation released by automotive market research firm JD Power.

JD Power's 'Service Customer Satisfaction Evaluation' is an indicator of the service satisfaction experienced by Kia vehicle owners in the Chinese market during vehicle operation, significantly influencing consumers' car purchases and used car residual value assessments.

The 2020 China Customer Satisfaction Survey, conducted through one-on-one interviews and online surveys from March to August, targeted 32,702 people in 70 cities who purchased vehicles between March 2016 and July 2019.

Customer service satisfaction is evaluated based on six categories: reservation, vehicle reception response, service personnel, dealer facilities, service value, and service quality. In this survey, among general brands, Kia recorded 779 points, surpassing competitors such as Guangqi Honda (764 points), Changan Ford (757 points), and Guangqi Toyota (747 points), ranking first among 39 general brands.

Luxury brands were ranked with Audi (797 points), Land Rover (779 points), and BMW (777 points), and among all 49 brands, Kia Motors ranked second overall.

A Kia Motors representative stated, "With customer satisfaction as our top priority, we will continue to provide the highest level of service to all customers who purchase Kia vehicles," adding, "We will strive to enhance Kia Motors' brand competitiveness, expand sales, and contribute to the recovery of the Chinese market."

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