Shinil's 'Large-Capacity Dehumidifier' Sells Out Early on Home Shopping

by Kim Heeyun

Published 10 Aug.2020 10:18(KST)

Daily Dehumidification Capacity of 23 Liters, Excellent Dehumidifying Performance Gains Popularity

Shinil's 'Large-Capacity Dehumidifier' Sells Out Early on Home Shopping

[Asia Economy Reporter Kim Heeyoon] Shinil Electronics recorded a sellout during the sales broadcast of the 'Large Capacity Dehumidifier (23 liters)' held on the 6th of this month on Lotte Home Shopping.

According to Shinil on the 10th, there was a surge in pre-orders through Lotte Home Shopping's online mall and app before the broadcast, and the prepared stock (about 2,700 units) sold out within 43 minutes of the broadcast start, achieving sales of approximately 420 million KRW.

The daily dehumidification capacity of Shinil's large capacity dehumidifier is 23 liters, the largest capacity among the company's products. The daily dehumidification capacity refers to the total amount of moisture that can be removed when operating for 24 hours. Additionally, it is a Grade 1 energy efficiency product and qualifies for the Ministry of Trade, Industry and Energy's 'Top Efficiency Home Appliance Purchase Cost Refund Program,' allowing buyers to receive a 10% refund of the purchase price.

Jo Jiseok, Director of Shinil's Strategic Distribution Division, stated, “Due to the unprecedented rainy season, Shinil's dehumidifier sales this year have increased by 258% compared to the same period last year, showing great popularity,” and added, “With the continuous rain causing even the term ‘Jangmablue’ to emerge, we hope people can feel comfort inside their homes.”