BLACKPINK's Lisa Selected as 'Bvlgari' Ambassador
Published 27 Jul.2020 10:08(KST)
Updated 16 Jan.2025 12:30(KST)
Digital Campaign Video Featuring Lisa Scheduled for Release This August
[Culture & Life Section Reporter Choi Jeong-hwa] BLACKPINK member Lisa has been appointed as the brand ambassador for the Italian luxury brand BVLGARI.
BVLGARI selected Lisa as the official brand ambassador because her bold and unique performances, along with her modern and trendy image as a fashion icon, align well with the brand's identity.
As BVLGARI's ambassador, Lisa participated in the digital campaigns for the brand's iconic 'Serpenti' and 'B.zero1' collections, showcasing a diverse range of charms from stylish looks to a lovely atmosphere.
The video of BVLGARI's digital campaign featuring Lisa is scheduled to be released in August through BVLGARI's official social media channels and major online media platforms.
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