BNB Korea Co., Ltd., Skincare Brand 'be.' and Experience Group 'abler' Jointly Develop with Lovederby

by Choi Bongseok

Published 21 Jul.2020 14:46(KST)

Cosmetics ODM & OEM specialist BNB Korea Co., Ltd. jointly developed and launched the skincare brand ‘be.’ and the trial group ‘abler’ on the 10th of this month, in collaboration with the fragrance-focused cosmetic brand Lovidervy.

The daily skincare brand ‘be.’, launched by BNB Korea Co., Ltd. and Lovidervy, differentiates itself from existing skincare brands by having a product launch process that listens closely to customer feedback and actively incorporates related opinions into the products. Each month, they recruit a pre-evaluation group called ‘abler.’

‘Abler’ is a pre-evaluation project jointly developed by BNB Korea Co., Ltd. and Lovidervy, offering a special opportunity to experience differentiated new products not previously available in the market and to release products that reflect the participant’s feedback. Additionally, ‘be.’ has been able to launch quality products in the market that actively incorporate consumer feedback from abler.

The reason why ‘be.’ can have a unique brand concept through ‘abler’ is because of BNB Korea Co., Ltd., a cosmetics ODM & OEM specialist, according to BNB Korea.

BNB Korea has moved away from the traditional ODM model that only develops and manufactures, adopting a Project ODM process that develops formulations equipped with concepts, marketing points, and trends in advance and proposes them according to the brand concept. With extensive cosmetics experience, they develop formulations that meet both trends and quality ahead of time and propose them to clients, significantly reducing the time to market. The ‘abler’ evaluation group for ‘be.’ was also possible because BNB Korea could quickly respond by utilizing formulations developed to fit the brand’s characteristics.

A representative from BNB Korea stated, "Through close collaboration between the brand and manufacturer, we have been able to conduct a new type of evaluation group that was not seen before." They added, "We want to actively support Lovidervy not only as a fragrance brand but also as it takes a leap as a skincare brand," and said, "For Lovidervy’s skincare brand ‘be.,’ the new formulation development team and product development team have formed a dedicated TF to actively and continuously operate ‘abler’ every month."

Meanwhile, BNB Korea Co., Ltd., established in 2011, is a cosmetics ODM & OEM specialist certified with CGMP, ISO 22716, ISO 9001, and ISO 14001 for excellent cosmetics manufacturing and quality management standards. It has established itself as an OBM (Original Brand Manufacturing) specialist company and has formed a TF called ‘Fun-vation’ to support product development for early-stage brands without cosmetics industry experience and brands aiming to enter home shopping.

The pre-evaluation group ‘abler,’ jointly developed by BNB Korea Co., Ltd. and Lovidervy, is currently recruiting on the official Lovidervy website from July 20 to 26.