Cheil Worldwide Launches 'Hope Tape' Campaign to Find Long-Term Missing Children

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[Asia Economy Reporter Minyoung Cha] Delivery boxes shipped nationwide are transforming into helpers for finding long-term missing children.

Cheil Worldwide announced on the 24th that it will conduct the long-term missing children search campaign ‘Hope Tape’ in collaboration with the National Police Agency, Korea Post, and Hanjin Express to mark ‘Missing Children’s Day.’

This campaign is a public service initiative that produces packaging box tape containing information about long-term missing children (called ‘Hope Tape’) and attaches it to delivery boxes, thereby delivering information about long-term missing children across the country and raising awareness about the missing children issue.

The Hope Tape is printed with images of 28 long-term missing children at the time of their disappearance, along with their currently estimated appearances recreated using the National Police Agency’s ‘Age-Progressed Composite Sketch,’ disappearance locations, physical characteristics, and other information. Additionally, it features a QR code linking to the National Police Agency’s ‘Safe Dream Application (Dream App),’ enabling reporting and searching for missing children as well as pre-registration of fingerprints for missing children prevention.

A National Police Agency official stated, “For families of long-term missing persons who never give up hope of finding their lost children, the interest and cooperation of citizens and the community are crucial. We launched the ‘Hope Tape’ campaign to convey the desperate feelings of these families.”

According to data from the National Police Agency, there are currently 661 children missing for more than one year, of which 638 have been missing for over five years, accounting for the majority.

The National Police Agency and Cheil Worldwide produced about 10,000 Hope Tapes and delivered them to Korea Post and Hanjin Express in mid-April. Since the 20th, Korea Post has stocked Hope Tapes at 22 main post offices in the Seoul area for customers using visit delivery services, while Hanjin Express attaches Hope Tapes to parcels shipped from the Seoul Complex Logistics Center in Jangji-dong. It is estimated that the number of parcels with Hope Tape attached through these two routes will reach 620,000.

Cheil Worldwide, which holds the design patent for Hope Tape, plans to open the design rights to companies and institutions wishing to participate in the campaign in the future, so that information about long-term missing children can be delivered to more people. Additionally, Cheil Worldwide produced a video documenting the production and distribution process of Hope Tape to raise social awareness about long-term missing children. This video can be viewed on the official YouTube and social network service (SNS) accounts of the four participating organizations.

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