by Choi Bongseok
Published 21 May.2020 10:00(KST)
‘Nugunaholdak’ (abbreviated as ‘Nunaholdak’), which has recently gained popularity for its visually stunning chicken, is currently sponsoring the hit KBS2 daily drama ‘Dangerous Promise.’ The exposure of ‘Nunaholdak’ stores in the emotional melodrama revenge series ‘Dangerous Promise’ is increasing consumer interest.
‘Nunaholdak,’ attracting attention with its somewhat unfamiliar menu of chicken wrapped in ssam (lettuce wraps), offers unique flavors and culture with items such as ‘Fresh Ssam Chicken,’ ‘Barbecue Ssam Chicken,’ and ‘Ssam Chicken Fajita’ under the slogan ‘The most Korean culture is global.’ This is bringing a new wave to the chicken dining franchise industry. In addition to the ssam chicken menu, they are continuously researching new menu items and preparing policies for those planning to start a dining franchise business, allowing customers to enjoy various chicken and beer combinations in one place. This appears to be their secret to success.
‘Nunaholdak’ has expanded the temporary waiver of fees required for dining franchise startups?including franchise fees, training fees, and royalties?to all prospective entrepreneurs. Furthermore, instead of following trendy interior designs, they have chosen their own unique interior concept called ‘Fine Casual Pub,’ which allows consumers to feel comfortable yet special. Through this, they strive to reduce opportunity costs that may arise when operating a dining franchise.
Meanwhile, a representative of ‘Nunaholdak’ stated, “We provide support through an easy and systematic Nunaholdak startup process for those starting their lifelong career. Rather than blindly increasing new franchises, what is more important is what we will do for the success of existing franchises, and all members are doing their best with this mindset.”
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