CJ O Shopping Launches Sleep Health Functional Food 'GoodJam' on TV Home Shopping for the First Time

원본보기 아이콘

[Asia Economy Reporter Cha Min-young] CJ ENM O Shopping Division announced on the 19th that it will introduce the health functional food "Goodjam," which helps improve the sleep quality of modern people, for the first time on TV home shopping.

CJ O Shopping will showcase the sleep health functional food Goodjam on the "Yoonanhee Show" at 10:25 AM on the 20th. This product is a pill-type health functional food developed for customers who feel burdened by taking sleeping pills prescribed by doctors.

The product is composed mainly of "Gamtae extract," recognized as a functional ingredient by the Ministry of Food and Drug Safety, and "L-theanine," which increases alpha (α) brain waves experienced in a stable state. Human application tests on adults with sleep disorders proved effects such as increased sleep time, decreased awake time after falling asleep, and sustained stable sleep state. It is recommended to take one packet once a day with sufficient water before bedtime.

When purchased during the live broadcast, the product consists of 2 boxes of 50 packets each, totaling 100 servings. The price is 287,000 KRW. A 1,000 KRW discount via ARS and a 12-month interest-free installment plan are offered. A promotion will also be held to give an additional 50 packets to 3 customers selected by lottery during the broadcast.

Kim Hyun-jae, MD of the Food Business Team at CJ ENM O Shopping Division, said, "As interest in healthy living and quality of life increases, the importance of sleep is growing even more," adding, "We will continue to introduce products that can be consumed healthily so that consumers can enjoy a comfortable and pleasant sleep environment."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.