Lotte Department Store Presents Various Events for Family Month

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[Asia Economy Reporter Lim Hye-sun] Lotte Department Store announced on the 26th that it will hold an event selling various products such as clothing and children's gift items in celebration of Family Month.

First, Lotte Department Store will exclusively introduce the country's first 'reversible leggings' in collaboration with the American premium athleisure brand 'WITH'. These high-quality, cost-effective leggings can be styled differently by flipping them inside out. They will be available at four 'Fitness Square' fitness select shops operated by Lotte Department Store, including the Main Store and Jamsil Store.

Cosmetics for gifts to lovers will also be featured. ‘Diptyque’s’ ‘Oud Capital Eau de Parfum,’ popular for its unique scent and luxury, is designated as this year's 'NEW&HOT' product. For those considering a romantic spring lipstick gift, the No.1 lipstick gift ‘Yves Saint Laurent Rouge Volupte’ is recommended.

'Golden Dew' will offer a 20% discount on G&D Collection and diamond product planning items at all Lotte Department Store Golden Dew outlets throughout May. For Parents' Day gifts, ‘Sulwhasoo’s’ eternal bestseller ‘Yoonjo Essence SET’ for first anti-aging care is highly popular as a filial gift.

Additionally, Lotte Department Store Main Store will hold a ‘Story Market’ flea market themed ‘Child Happiness Project.’ The ‘Story Market’ flea market will be held at the Main Store event hall from the 30th to the 2nd of next month. About 10 brands, including the popular children’s designer brand on SNS ‘Choo Choo Sha Sha’ and the children’s cosmetics brand ‘Recipe Box,’ will participate. Besides this flea market, four early childhood book set brands will hold pop-up events in response to the increased demand for homeschooling.

Along with the flea market event, a ‘Fairy Tale Fashion Show’ event is planned. The fashion show is scheduled for 1 PM on the 2nd of next month, where about 50 children will wear character fashions from fairy tales and participate in the fashion show.

At the Jamsil Store, a family sale for the children's shoe specialty brand ‘Tobokseu’ will be held. From May 1st to 5th, children’s shoes from brands such as Wheelies, Mini Melissa, and Ipanema will be sold at up to 80% discount on the 9th floor main store and 8th floor event hall.

Also, during the period, customers who purchase at Lotte Department Store will be entered into a draw to win tickets to the ‘2020 Mr. Trot Seoul Official Concert’ held on May 30th. The ‘Shop and Go to Mr. Trot Concert’ event allows entry with purchases over 50,000 KRW from the 30th to the 5th of next month. One entry per 50,000 KRW spent is allowed during the period, and participation is possible through the Lotte Department Store app.

Hyun Jong-hyuk, head of marketing at Lotte Department Store, said, “In celebration of Family Month in May, we planned events that the whole family can enjoy together,” adding, “With the recent sensational popularity of Mr. Trot, interest in trot music across all age groups has increased, so we expect many customers to be interested in and participate in this event.”

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