Emart Launches Large-Scale Toy and Home Appliance Discount Event

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[Asia Economy Reporter Lim Hye-seon] Emart is launching a large-scale toy and home appliance discount event until the 5th of next month in celebration of 'Family Month.'

Emart anticipated increased demand for toys and home appliances as gifts for Children's Day and Parents' Day, and planned this event to allow customers to prepare at affordable prices in advance.

First, LEGO, the most popular product for Children's Day, will be sold at a 20% discount on 18 items through a clearance sale. Separately from the clearance event, four popular series of the ‘LEGO Star Wars’ series will be sold exclusively by Emart at prices ranging from 89,900 KRW to 99,900 KRW each.

For this event, Emart launched an exclusive product, the ‘National Price Max Block 1+1’, priced at 19,800 KRW. The National Price Max Block 1+1 product is a bundle of two Max Block sets, each containing 250 blocks, priced at about 50% of similar products on the market.

Emart purchased about two full containers of initial stock in bulk and minimized distribution margins to significantly reduce prices. Additionally, customers purchasing over 70,000 KRW on all toy items with the event card will receive a 10,000 KRW discount, and those purchasing over 100,000 KRW on all LEGO items with the event card will also receive a 10,000 KRW discount.

Emart also planned a 20% discount event on all ‘board games’, whose demand has recently surged. Due to the COVID-19 pandemic, consumers have been spending more time at home, leading to a significant increase in demand for board games that parents and children can enjoy together. From April 1 to 23, Emart's board game sales increased by 40.4% compared to the same period last year.

Accordingly, Emart planned a 20% discount event on approximately 500 board game products. Representative products such as ‘Da Vinci Code’, ‘Rummikub Classic’, and ‘Penguin Ice Breaker’ will be sold at a 20% discount.

Furthermore, from May 1 to May 3, the weekend with the highest gift demand during Family Month, Emart will hold a ‘Home Appliance Daily Special’ event. Discounts of up to 30% will be offered on daily event products ranging from wireless earphones and laptops for children’s gifts to TVs and refrigerators for parents.

Choi Hoon-hak, Emart’s Marketing Manager, said, “We prepared this large-scale discount event ahead of May, Family Month, when demand for gifts for children and parents increases, to ease the burden on consumers’ shopping baskets.”

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