Shinsegae Department Store Reports 59% Increase in Furniture Sales Amid 'Jipkok' Trend

by Lee Seungjin

Published 15 Apr.2020 08:20(KST)

Shinsegae Department Store Reports 59% Increase in Furniture Sales Amid 'Jipkok' Trend

[Asia Economy Reporter Seungjin Lee] As the time spent at home has increased due to the novel coronavirus infection (COVID-19), products that can change the atmosphere of the home are gaining popularity.

Shinsegae Department Store announced on the 15th that from the 1st to the 13th of this month, sales in the living category, including furniture, accessories, and bedding under 'home furnishing,' rose by 6.7% compared to last year. This contrasts with the overall department store sales, which fell by 13% compared to the previous year during the same period.

In particular, furniture sales increased by 59.2% year-on-year, and ‘Pishon,’ a lifestyle select shop focused on accessories, rose by 17.7%. With the recent increase in telecommuting, ‘Casamia’s’ home office furniture recorded a 54% sales growth in March compared to last year.

Tableware also gained popularity, with sales increasing by 15% compared to last year. Among these, premium dishware sales rose by 44% year-on-year.

Meanwhile, Shinsegae Department Store is showcasing home-stay products tailored to four themes?‘Living Room for Newlyweds,’ ‘Living Room for Middle-aged Couples,’ ‘Living Room for Families with Children,’ and ‘Bedroom for Perfect Relaxation’?at the living category event ‘Maison de Shinsegae’ until the 19th.

Additionally, to enjoy abundant home parties comparable to restaurants even at home, the department store is sharing seasonal food recipes. On the 24th, a smart message sent to Shinsegae customers will include menus made with seasonal ingredients such as jjukkumi (webfoot octopus) and flower crab. Related ingredient discount coupons will also be provided.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “Various home decoration products that allow people to enjoy staying at home more meaningfully are gaining attention,” and added, “We will continue to provide a safe shopping environment while offering special experiences.”