Porsche Achieves Record High Performance in Global Market with 10% Growth Year-on-Year

by Woo Sooyoun

Published 14 Jan.2020 09:56(KST)

[Asia Economy Reporter Suyeon Woo] Porsche AG delivered 280,800 vehicles globally last year, setting a new record for its best-ever performance. Despite the overall contraction in the automotive industry, Porsche achieved a 10% growth compared to the previous year.

With this, Porsche has solidified its position as a leading sports brand by breaking its all-time sales record for two consecutive years. Last year, the Cayenne and Macan were particularly analyzed to have driven sales growth. The new Cayenne, following the gasoline and plug-in hybrid models, also launched a coupe version, resulting in sales of 92,055 units, a 29% increase from the previous year. The new Macan saw deliveries of 99,944 units, up 16%.

Porsche Cayenne

Looking at sales by region, growth in the German and European markets stands out. Both Germany and Europe saw a 15% increase from the previous year, delivering 31,618 and 88,975 units respectively. Despite the overall economic slowdown, Porsche maintained a strong market position in China and the United States as well. In China, deliveries increased by 8% to 86,752 units, and in the U.S., sales grew by 8% to 61,568 units. The Asia-Pacific, Africa, and Middle East regions recorded a 7% increase with 116,458 units sold.

Meanwhile, in the domestic market, Porsche sold 4,204 units last year, a 1.9% decrease compared to the previous year. This is interpreted as due to the overall contraction of the imported car market and the high base effect from the previous year.

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, said, "We take pride in enhancing the Porsche brand appeal and customer experience in new ways," adding, "The high demand for the Taycan and the various new model launches planned make us optimistic about the performance outlook for 2020."