"Surprised a Few Hours After Listening to This 47-Year-Old Song"... I Dance to This Frequency When Anxious [The World is Z Gold]

"Ring My Bell," Released in 1979, Enjoys a Comeback
TikTok Users Claim "Opportunities Poured In After Listening"
Experts Say "No Scientific Basis, but Music Can Boost Confidence"

Editor's Note
Generation Z (those born from the late 1990s to the early 2010s) is rapidly emerging as a generation that leads culture and trends, setting new standards across society. In [The World is Z Gold], we shine a spotlight on the lives and values of Generation Z across the globe, examining how they are reshaping society.

Ring My Bell - Anita Ward (1979) / YouTube Capture

On social networking services (SNS) such as TikTok, the 1970s disco hit "Ring My Bell" is once again gaining popularity. Some users claim that listening to this song can attract wealth and success. While this is similar to the so-called "frequency content" spreading in Korea, experts point out that there is no scientific evidence supporting such claims.

Attracting Wealth?... 47-Year-Old "Ring My Bell" Goes Viral Again on TikTok

Recently, the song "Ring My Bell" is becoming popular again on platforms like TikTok. TikTok

According to the American entertainment media outlet People on March 11 (local time), videos of people dancing to "Ring My Bell" are being widely shared on TikTok. Some users argue that the song contains what they call an "abundance frequency," which can attract luck and financial success.

There are also users who say that positive things, such as job offers or business opportunities, happened after listening to the song. One TikTok user said, "I started dancing to this song every day, and it was a good form of exercise," adding, "Since then, opportunities have poured in, and I even landed an unexpected contract."

Another TikTok user who danced to the song said, "A few hours after listening, I received good news related to my job," and, "I wondered if it really works and was curious about what was happening." The user added, "Just try playing this song in the morning. There's nothing to lose. I plan to listen every day from now on, expecting financial success and abundance."

This is a disco hit released in 1979 by American singer Anita Ward. With its addictive chorus, the song topped the US Billboard Hot 100 chart in the same year and gained worldwide popularity. Although it has been about 47 years since its release, the belief that listening to it can attract wealth and success is causing the song to trend once again on social media.

Experts have explained that there is no scientific basis for this phenomenon. Aura E. Martinez, a self-development coach, cited the positive energy and psychological effects of music as reasons for the song's resurgence in popularity. He stated, "Music can lead people to be more open, confident, and to adopt a mindset that believes in possibilities," adding, "Such an internal state often results in more proactive and assertive behavior."

"Frequency" Content Spreads in Korea as Well... Over 13 Million Views

Comments on the video related to 'Love Luck Frequency'. YouTube

This phenomenon is also similar to the "frequency" content spreading on YouTube in Korea. These videos claim that adding music to vibrations of a specific frequency will bring about desired results when listened to. For example, listening to a "success frequency" is said to help you pass exams or interviews.

The topics are diverse. On YouTube, content featuring specific frequencies—such as "frequency for better skin," "frequency for beauty," and "frequency that brings money"—continues to spread. Some videos have racked up hundreds of thousands to millions of views, while videos related to "love luck frequency" have surpassed 13 million views. Comments include responses like, "I got a call just three hours after listening to the frequency," "I didn't believe it at all, but I really got a message," and "I was about to give up, but as soon as I played it, the other person contacted me," with users sharing their experiences.

Some analysts suggest that the rapid spread of "frequency content"—which lacks clear evidence—among people in their teens to thirties may be driven by psychological anxiety. Indeed, YouTube features a variety of videos targeting young people's anxieties, such as "wish-fulfillment frequency," "lucky frequency," and "frequency that brings money."

Experts believe that this phenomenon is likely related to the placebo effect. The process of believing that listening to certain sounds will lead to positive results can create psychological reassurance or anticipation, leading people to interpret real-life situations more positively.

This content was produced with the assistance of AI translation services.