Cube Entertainment Achieves 50 Billion KRW in Q3 Consolidated Sales... China Sales Surge by 133%

Cube Entertainment (hereafter Cube Entertainment) announced its third-quarter results on November 14. On a consolidated basis, the company reported sales of 50.1 billion KRW and an operating loss of 5.2 billion KRW for the third quarter. Sales decreased by 16% compared to the same period last year, and the company swung to an operating loss.

This was attributed to the main artist, (G)I-DLE, taking a preparation period for a Japanese album and tour in the fourth quarter; the recognition of production and marketing costs invested in the rookie boy group NOWZ; and increased operating losses from subsidiaries.

However, sales in China rose significantly. Chinese sales, which were 1.9 billion KRW in the same period last year, reached 4.5 billion KRW in the third quarter of 2025, marking an increase of approximately 133%. Cumulative sales in China for the third quarter also reached 11.5 billion KRW, far surpassing the 9.5 billion KRW achieved throughout last year.

Additionally, MD (merchandise) sales, which have been driving revenue growth in the entertainment industry recently, appear to have already exceeded last year’s annual MD sales. According to a Cube Entertainment representative, “Our MD sales are disclosed under content sales. Cumulative content sales for the third quarter are 6.6 billion KRW, while last year’s annual content sales were 6.8 billion KRW. Excluding some YouTube content sales included in the content sales category, actual MD sales have already surpassed last year’s annual figure.”

A company representative stated, “In the third quarter, our main artist (G)I-DLE temporarily paused group activities to prepare for their Japanese tour and album in the fourth quarter. As a result of proactive investments for the growth of our rookie group, sales decreased and operating losses occurred. Next year, (G)I-DLE will resume group activities, including domestic and overseas album promotions and a world tour. NOWZ, for which the company is currently making aggressive investments, is already showing growth through initial album sales and the number of social media followers. Therefore, from next year, we expect our profit structure to improve and to enter a full-fledged phase of profitability recovery.”

This content was produced with the assistance of AI translation services.