Sonokong Teams Up with KB Capital to Launch Full-Scale Used Car Business... "Accelerating New Business Growth"

Sonokong announced on September 17 that it has signed a "retail sales consignment agreement" with KB Capital and opened a used car showroom at Seoseoul Motorium, marking its official entry into the mobility business. Through this agreement, Sonokong will receive a stable supply of vehicles whose lease and rental contracts with KB Capital have ended. The company has established a channel to secure high-quality used cars, which is the core of the used car business.

This collaboration directly connects a financial institution with a car dealership complex. It offers consumers a transparent and reasonable transaction experience, while providing dealers and financial institutions with a new distribution model.

The Sonokong showroom at Seoseoul Motorium will mainly feature vehicles returned at the end of financial institution lease and rental contracts. Consumers can directly inspect vehicles with transparent histories and reasonable prices. In addition, a one-stop transaction service linked with "KB Chachacha" will be available, offering a new used car purchasing experience that spans both online and offline channels.

A Sonokong representative stated, "This collaboration goes beyond simply opening a showroom; it is an innovative model for used car transactions based on trust, combining finance and distribution. Together with KB Capital, we will build a used car ecosystem where consumers can make safe choices, and through this, we aim to achieve both improved performance and business growth."

Sonokong has recently signaled a business turnaround, with visible sales growth driven by the launch of Nintendo Switch2 and the success of Labubu and Skullpanda through Pop Mart Robo Shop. The full-scale entry into the used car business through the partnership with KB Capital is a strategic move to add a new growth axis in addition to its existing toy and content divisions.