Shinahn Cosmetic Skincare Brand "Shionle" Officially Launches on Olive Young Online Mall

Shionle, the skincare brand by Shinahn Cosmetic Co., Ltd., announced on September 5 that it has officially launched on the Olive Young online mall, the largest health and beauty store in Korea.

Shionle is the flagship brand of Shinahn Cosmetic Co., Ltd. The newly launched Dasima (kelp) line uses pure kelp leaves and stem juice sourced from Wando as its key ingredients, focusing on hydration and soothing care for sensitive and dry skin. Notably, the Eco-LTVE™ low-temperature vacuum extraction method is applied to minimize damage to active ingredients while enabling eco-friendly production. This supports Shionle's brand philosophy of "sustainable beauty" and serves as a factor that builds consumer trust.

The key ingredient, kelp, is rich in minerals and vitamins C and E, which revitalize the skin, while its mucilage component prevents moisture evaporation, keeping the skin hydrated for longer periods. The formula is designed with gentle ingredients to minimize irritation, making it suitable for sensitive skin and helping to strengthen the skin barrier. In summary, this premium skincare line provides soothing, enhanced hydration, skin barrier protection, and antioxidant effects all at once.

This line consists of six products: toner, serum, cream, pads, cleansing foam, and mask packs. With the Olive Young launch, three products are being introduced first: Dasima Ampoule Cleansing Foam, Dasima Greenery Serum, and Dasima Glazed Cream. The brand plans to continuously expand its product lineup and gradually enter offline stores following the online launch, aiming to broaden its reach to more consumers.

Meanwhile, Shionle is actively conducting marketing and advertising campaigns not only in Korea but also to expand in Japan. Mega influencer Kang Taeri, who has a large fan base among Japanese youth, has been selected as the brand model and is expected to significantly boost brand awareness in the Japanese market.

Kang Taeri, who was selected as the model for both the Korean and Japanese markets, is known as the "Short Hair Goddess" in Japanese online fashion and beauty communities. She is now recognized as a visual icon and is active as a beauty YouTuber and influencer. With about 1.7 million Instagram followers, she has a strong influence, especially among those in their 20s and 30s, and a significant portion of her followers are Japanese women. Her content on styling, makeup, and fashion receives particularly high engagement in Japan.

Currently, Shionle products are sold at 158 LOFT stores and 15 Don Quijote stores across Japan. The brand aims to expand its offline distribution to 500 stores nationwide and will continue to develop and launch new product lineups tailored to the needs of Japanese consumers.

Shinahn Cosmetic is accelerating the global expansion of K-beauty through Shionle.

In addition to Japan, the company operates overseas channels in China (Taobao, TikTok, Kuaishou, Hainan Duty Free), Indonesia (TikTok, Shopee, official SHIONLE Indonesia website), Russia (Patroshka, Chamb?ry), India, Poland, and Taiwan. In May, the company participated in Cosmo Beauty Seoul 2025, held at COEX in Seoul, where it sought to expand overseas distribution through export consultations with global buyers from the United States, France, Canada, Vietnam, and the United Arab Emirates.

Domestic consumer response has also been enthusiastic. The flagship product, Shionle Dasima Ampoule Cleansing Foam, gently removes excess sebum and impurities with fine bubbles and kelp juice, while leaving the skin moisturized after cleansing. It ranked first in the cleansing foam (pore) category on the Hwahae app in the first half of 2025, reflecting its strong consumer response. Hwahae is Korea's largest beauty app, evaluating products based on user reviews and ingredient data. This award demonstrates both the product's efficacy and consumer satisfaction.

The main feature of Shionle Dasima Ampoule Cleansing Foam is its "Pack-to-Foam" style, a cleansing trend gaining attention in the beauty industry. When applied, it has a thick ampoule texture that adheres to the skin like a mask pack, and when water is added, it transforms into a rich foam, combining the benefits of both a pack and a foam cleanser in one product.

Dasima Ampoule Cleansing Foam is especially suitable for sensitive or dry skin and is recommended for users seeking both cleansing power and hydration.

Park Seoyeon, CEO of Shinahn Cosmetic Co., Ltd., stated, "We are delighted to meet more customers through the Olive Young launch," adding, "We have developed a low-irritation, high-moisture formula that even consumers with dry and sensitive skin can use with confidence." She continued, "We have incorporated Shionle's unique ingredients and philosophy so that everyone, regardless of age or skin type, can achieve a healthy skincare routine. In particular, with Wando kelp harnessing the power of nature, we believe it can help restore the skin's natural health."