Online and Offline Raffle Events Held Simultaneously

"Enjoy the Festival Without Overpriced Seating Fees"

Would you like to enjoy fish cake skewers at a pocha while watching the fireworks festival?


Busan-based company Samjin Eomuk (CEO Park Yongjun) is holding a surprise event at its pocha (street food tent) located on Gwangalli Beach.


On the 10th, Samjin Eomuk announced that it will be hosting a "Gold Ticket" giveaway event, offering tickets to watch the "19th Busan Fireworks Festival," which will take place on July 9 around Gwangalli Beach.


“Samjin Pocha” is located on a three-story rooftop right in front of Gwangalli Beach, offering a panoramic view of both the beach and the Gwangandaegyo Bridge nightscape. Since its opening in June, it has become a "hot place" with an average of about 2,000 visitors per month.


Winners of the Samjin Eomuk "Gold Ticket Event" will receive a "4-person table seat" at Samjin Pocha to view the fireworks festival, as well as a "free pass" that allows unlimited enjoyment of various Samjin Pocha menu items and alcoholic beverages for three hours from 6 PM to 9 PM on the day of the festival.


You can participate in the event both online and offline, and it will run simultaneously until the 23rd. For online participation, purchase any product from the official Samjin Eomuk online mall during the event period and leave a supportive comment on the event announcement post to be automatically entered into the draw. Winners will be announced on the 28th through a random draw.


For offline participation, you can visit Samjin Eomuk’s directly managed stores in the Busan area (Yeongdo Main Store, Busan Station Square Store, Busan Station Ramada Store, Centum Store, Mega Mart Dongnae Store, Dongnae Store, Seomyeon Store).


The company explained that for every 30,000 KRW spent, customers will receive a scratch coupon to check if they have won a prize.


Prizes include the "Busan Fireworks Festival Samjin Pocha Premium Seat Ticket" or Samjin Eomuk’s popular fish cake bar "1953 Boneless Bar," and every coupon is a guaranteed win. The event may end early if coupons run out.


Additionally, on the day of the fireworks festival, Samjin Eomuk will hold "on-site first-come, first-served ticket sales" for entry to Samjin Pocha. Every year, as the festival season approaches, some vendors near the venue sell the best viewing spots at inflated prices, causing controversy over "overpriced seat fees," but Samjin Eomuk plans to maintain regular prices even on the festival day.


On-site entry tickets for the festival day will be limited to the first 22 teams, and tickets can only be purchased by lining up in front of Samjin Pocha.


Since Samjin Pocha serves alcoholic beverages, it operates as a "no kids zone," allowing entry only to those aged 19 and over.


Park Yongjun, CEO of Samjin Eomuk, said, "We planned this event to create special memories with Samjin Eomuk and Samjin Pocha," adding, "We hope you fully enjoy the 'Busan Fireworks Festival,' one of Busan's representative festivals, in this open space with a panoramic view of Gwangandaegyo Bridge."


Now in its 19th year, the "Busan Fireworks Festival" is one of Busan's most popular local festivals, attracting around one million visitors annually and enjoying great popularity among tourists visiting the city.



A company representative said, "Samjin Pocha Season 1, the pop-up rooftop pocha operated by Samjin Eomuk, will close after this Busan Fireworks Festival, and we are planning to launch 'Samjin Pocha Season 2' afterward."

Want to Enjoy the Fireworks Festival at Samjin Pocha? Samjin Eomuk Holds 'Gold Ticket' Prime Spot Event View original image



This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing