Actor Ma Dong-seok, No.1 in CFs... Selected as Advertising Model for Franchise "Hanyang Hwaro"

Actor Ma Dong-seok has continued to command the highest limits in commercials and is reported to have even secured advertisements for dining franchises. In 2022, Ma Dong-seok achieved a blockbuster success with "The Outlaws 2," surpassing 10 million viewers amid the COVID-19 pandemic, making him an undisputed top star both domestically and internationally.

A representative from "Hanyang Hwaro" stated, "The unique image of top star Ma Dong-seok perfectly aligns with the concept of 'Hanyang Hwaro,' which is why he was selected as the model," adding, "We plan to strengthen marketing activities and expand consumer touchpoints going forward."

"Hanyang Hwaro" completed filming its commercial in May and plans to launch a large-scale advertising campaign utilizing both online and offline media. "Hanyang Hwaro" is a beef charcoal grill specialty restaurant that supports franchisees comprehensively through systematic franchisee training and logistics systems, enabling even beginners to cook easily and conveniently. This reduces the burden on franchise owners. As a result, demand for franchise 'meat restaurants' in the startup market has been steadily increasing. Regardless of the commercial district, it records monthly sales in the hundreds of millions of won, attracting the interest of prospective entrepreneurs. Despite the COVID-19 pandemic, it opened 36 franchise stores and is currently constructing an additional 7, with franchise inquiries pouring in recently.

"Hanyang Hwaro" uses the highest grade beef raised through natural grazing, selecting only the top grades through a special selection process. The headquarters directly manages the entire slaughtering and distribution process to sell the highest quality, delicious beef to customers at the most affordable prices. Its signature menu includes set menus such as Hanyang Hanpan A (flower ribs, special chuck flap tail, snowflake chuck flap tail) and Hanyang Dupan B (skirt steak, sirloin, chuck tender), as well as aged meats (flower ribs, snowflake chuck flap tail, special chuck flap tail, skirt steak, chuck tender, ribeye, flower meat, outside skirt, tenderloin, sirloin) and lunch menus (galbitang, king galbitang, yukgaejang, beef bulgogi, hot pot bulgogi, cold noodles in broth, spicy cold noodles) offered at reasonable prices. Aged meat can be ordered starting from 500g on the first order, with additional orders available in 100g increments. Basic set menus are sold in units of 500g, receiving great responses from customers.