Actress Lee Da-hae took off to China today to attend a brand launching event for “Mont Blanc.”
Lee’s agency DBM Entertainment said through a press release that Lee left Korea on Friday to take part in Mont Blanc’s AP Mega Event taking place in Beijing tomorrow.
DBM, relaying the words of a Mont Blanc official, explained that they decided to hand out an official invitation to Lee in recognition of her wide popularity in China proved by her Chinese twitter wei-bo that boasts some 200,000 followers and her appearances in Chinese TV commercials.
DBM's statement went on that they believed Lee’s popularity will only grow with time thanks to success of her latest KBS mini-series “The Slave Hunters (2010).” Lee’s “lovely Asian looks” that fits with the luxurious image that Mont Blanc pursues also added to their decision.
Reporter : Heidi Kim heidikim@
Editor : Jessica Kim jesskim@
꼭 봐야할 주요뉴스
"살 빼려고 맞았는데 아이가 생겼어요"…난리난 '... 마스크영역<ⓒ투자가를 위한 경제콘텐츠 플랫폼, 아시아경제(www.asiae.co.kr) 무단전재 배포금지>