"Personal Taste" already stirring Asia

최종수정 2010.04.01 14:19 기사입력 2010.04.01 14:19


Official poster for TV series "Personal Taste" starring Son Ye-jin (left) and Lee Min-ho [MBC]

New MBC TV series "Personal Taste" is already stirring Korea and Asia since its premiered last night, according to Korea's major broadcaster MBC on Thursday.

MBC said in a press release that the show is already receiving inquiries about overseas broadcasting copyrights and has been sold at "unprecedented prices" to several countries in Asia including Hong Kong and Thailand.
"Sales inquiries are pouring in from Japan and China, the biggest markets for the Hallyu," explained an official at Victory Production Company, who produces the drama. "It is expected to be sold at the highest price in the history of Korean dramas."

Meanwhile, many fans from Japan, China and other Asian countries are reportedly visiting the set to watch and support the show's lead actor Lee Min-ho. Some 50 Japanese fans showed up at the press conference for "Taste", held March 25 in Seoul.

Local fans are showing a lot of support for the show as well -- fan clubs of Lee and actress Son Ye-jin visited the set with food and clothes for the cast and crew.
"Taste", based on a novel of the same title by Korean writer Lee Se-in, is about a man pretending to be a homosexual in order to become roommates with a woman who wants to live with a gay male friend.

According to daily statistics released by research firm AGB Nielsen Media, the Wednesday/Thursday drama made a solid debut on the small screen last night with a viewership rating of 13.8 percent.

The second episode airs tonight on SBS.

Reporter : Lynn Kim
Editor : Jessica Kim
<ⓒ10Asia All rights reserved>


  • [포토] 화사, 뭘 입어도 '핫' [포토] 제시 '강렬한 카리스마' [포토] 현아 '명품 각선미'


  • [포토] 나연 '깜찍한 여신미모' [포토] 선미 '도발적인 눈빛' [포토] 카리나 '치명적 미소'


  • [포토] 차예련 '우월한 길이' [포토] 노제 '인형같은 미모' [포토] 고현정 '독보적인 아름다움'


  • [포토] 클라라 '요염한 자태' [포토] 홍수아 '파격 보디 프로필' [포토] 제시 '시선집중 몸매'


  • [포토] 킴 카다시안 '넘사벽 카리스마' [포토] 킴 카다시안 '파격적 패션' [포토] 킴 카다시안 '매혹적인 비키니'


간격처리를 위한 class

많이 본 뉴스
!가장 많이 읽힌 뉴스를 제공합니다. 집계 기준에 따라 최대 3일 전 기사까지 제공될 수 있습니다.

추천 연재

한눈에 보는 뉴스&트렌드