|Hallyu star Park Eun-hye in the official poster for MBC TV series "Pink Lipstick" [MBC]|
MBC TV series "Pink Lipstick", starring Hallyu star Park Eun-hye, has been sold to a television network in Taiwan, according to Korean broadcaster MBC on Tuesday.
The daily morning drama, which premiered in Korea last month, was sold for USD 8,000 dollars per each 60-minute episode to Taiwan's GTV. The price is nearly double the amount MBC morning series "White Lies" had previously sold to GTV for.
"It worked as a huge advantage that the drama starred Park who became very popular in the Chinese market with her role as Yeon-saeng in 'Jewel in the Palace'," explained the show's chief producer Choi Yong-won.
He further credited "Park's great portrayal of the main character and strong storyline" as the strengths of the show.
The 32-year-old actress rose to fame throughout Asia in 2003 with a supporting role in hit MBC TV series "Jewel in the Palace", which starred top Korean actress Lee Young-ae.
Her previous dramas "Jewel in the Palace" and "Yi San" have also aired on Japan's NHK TV.