With the global popularity of Korean culture, including K-pop, the K-beauty trend is sweeping the world. Against this backdrop, the global fashion magazine Vogue has attracted attention by selecting seven "must-buy K-beauty products in Seoul." Based on its own experience shopping at Olive Young stores in Seoul, Vogue carefully selected outstanding products in terms of price, performance, and texture.

Vogue first recommended Mediheal's Madecassoside Essential Mask as its top pick.

Vogue explained, "It contains 98% high-purity madecassoside, providing immediate soothing effects to skin that has become red and sensitive due to long-haul flights or accumulated fatigue."

A Vogue editor praised the mask, saying, "After using this mask following a long flight, the redness and dryness of my skin noticeably subsided. The redness, dryness, and even blemishes all miraculously disappeared. It truly feels like a gift from above."

The second product mentioned was Round Lab's Birch Juice Gel Cleanser.

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This gel cleanser, which combines glycerin, birch sap, and hyaluronic acid, "gently removes impurities while leaving the skin feeling even more hydrated after washing," according to Vogue.

Vogue also selected Beauty of Joseon's Relief Sun (Rice + Probiotics) SPF50+. This product has the advantage of leaving almost no white cast and providing excellent moisturizing, making it suitable for use as a moisturizer. Vogue noted, "In Korea, sunscreen is used as part of skincare."

In the acne patch category, Careplus's Scar Cover Spot Patch received attention. Despite its small size and affordable price, it delivers clear results, making it especially popular among foreign consumers visiting Korea.

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For lip masks, Vogue recommended Laneige's Lip Sleeping Mask. This product contains vitamin C and coconut oil, and applying it generously before bed keeps lips moist and soft in the morning.

Peripera's Ink The Velvet Tint was also included. It is described as having a creamy yet soft matte finish and offering rich color expression, making it perfect for creating a blurred lip style.

Lastly, The Saem's Cover Perfection Tip Concealer was selected for Vogue's list. Vogue evaluated the concealer as having "a dense and smooth texture that provides perfect coverage."

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Introducing these seven products, Vogue highlighted their "lightweight and hydrating textures" as a common feature. Most of the products are priced between 10,000 and 20,000 won, less than half the price compared to purchasing in the UK. In addition, foreign travelers can receive VAT refunds, making the effective price even lower and offering significant economic benefits in terms of practicality.

CJ Olive Young operating in downtown Seoul.

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Finally, Vogue stated, "K-beauty is not just a trend but a way of life," advising travelers visiting Seoul to leave space in their luggage and make sure to visit Olive Young.