Recently, the "Olle Shot" routine-consuming olive oil and lemon juice together-has become a health trend on social media. It's a simple habit of taking a spoonful on an empty stomach in the morning, and the public release of celebrities' routines has fueled the craze.

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Interest surged as IVE's Jang Wonyoung and actresses Uhm Junghwa and Ko Soyoung were revealed to enjoy Olle Shots, while internationally, Penelope Cruz introduced her own fasting oil routine, generating buzz. Naturally, social media is now overflowing with certification photos and reviews from people declaring, "I'm trying it too!"

IVE member Jang Wonyoung. YouTube channel 'Kang Mingkyung'

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As the trend spreads, the market is seeing a rapid increase in stick-type olive oil products that are easy to consume. These small, single-serving packages require no measuring and help maintain freshness, which appeals to consumers. Recently, even more convenient capsule-type olive oil products have appeared, further expanding the range of choices. As Olle Shots move beyond being a passing fad to become a regular health routine, these convenient products continue to attract steady attention.

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This craze is clearly reflected in the data. According to a consumer search analytics platform, searches for olive oil surpassed popular menu items like chicken, gimbap, and coffee to rank first among food and ingredient searches in August, with 310,000 searches. On one health and beauty-based online mall, searches for lemon juice increased by a staggering 2,479% compared to the previous year, demonstrating just how powerful the Olle Shot trend has become. In response, the industry is actively introducing a variety of inner beauty products to reflect this trend.

YouTube Channel Jayubuin Hangain.

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Many people are trying Olle Shots because it's easy to start, but since individual differences may occur depending on your constitution or digestive condition, it's best to try it gradually and find the method that works for you!