"I Drank It Every Day Thinking It's Healthier Than Coffee, but Experienced Hair Loss"... Experts Weigh In on the 'Gen Z Beverage' Controversy

Recently, warnings have emerged from women on social networking services (SNS) who claim to have experienced hair loss after drinking matcha beverages, which have become a trend. Experts point out that "the issue lies more with the ingredients and consumption habits than with matcha itself." According to the New York Post and other sources on November 6, matcha beverages are made by grinding tea leaves into powder and mixing them with water. These drinks have gained explosive popularity among Generation Z on SNS as an alternative to coffee. However, some consumers have recently testified that "after drinking matcha beverages daily, their hair started to fall out." Experts explain that "matcha is not a 'direct cause' of hair loss, but the tannins and caffeine contained in matcha may have indirect effects." Stephanie Schiff, a nutritionist at Northwell Huntington Hospital, stated, "If you experience hair loss after consuming matcha, it is more likely due to the tannins in the tea rather