Gyeonggi Province Holds 'K-Beauty Export Consultation' in Thailand and Vietnam... $3.63 Million in Contracts Promoted

Gyeonggi Province achieved export contracts worth a total of 3.63 million dollars through export consultation meetings held in Bangkok, Thailand, and Hanoi, Vietnam, from September 8 to 13, 2025.

This consultation event was linked to the 'ASEAN Beauty Export Consultation' held in Suwon in May, and it was organized to provide additional support by connecting local buyers who visited Korea at that time with participating companies.

To enhance the local recognition of participating companies and attract buyer interest, Gyeonggi Province produced promotional content using major local social media platforms such as Instagram in Thailand, TikTok and Facebook in Vietnam, as well as local influencers. These promotional activities were conducted in parallel with the consultation meetings to maximize local outreach.

'2025 ASEAN Beauty Export Consultation' recently held by Gyeonggi Province and Gyeonggi Economic Science Promotion Agency

Through this consultation event, Gyeonggi Province achieved 60 contract negotiations worth 1.72 million dollars in Bangkok and 77 contract negotiations worth 1.91 million dollars in Hanoi.

Park Kyungseo, Director of International Trade at Gyeonggi Province, stated, "K-Beauty is one of the most prominent Korean Wave industries in the global market, and this consultation event once again confirmed its status and potential. Gyeonggi Province will continue to foster K-Beauty as a new growth engine for exports in the province, and we will keep creating diverse opportunities for companies to expand their presence in overseas markets so they can remain competitive on the global stage."